Sarah Seeking Ikigai
Sarah Seeking Ikigai Podcast
009: Beyond virality: crafting content that resonates for years
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009: Beyond virality: crafting content that resonates for years

Viral today, forgotten tomorrow? Not always. Join me in unravelling the journey of a video that shows enduring content creates fans who stay long after the trending stops.

It was never a viral vid. That was over dramatic use of a word in a headline to hook in a few extra readers. I’ve had other comments on this particular video that make me smile a lot, but I had expected them to fade away more quickly than they have.  The way this one was worded really struck a chord, especially in the context of what I am trying to explore here.  Does this have the hallmarks of content that inspires true fans? The use of the word KIND really makes me happy, being asked to never take it down and being wished well, that works for me. As long as YouTube exists and I’m still able to read notifications, well I will keep that video there and still acknowledge and thank the beautiful people it resonates with.

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